Easter Egg Packaging Research Essay

Please select only 1 response for each question by placing an X in the response you feel most comfortable with unless you are told to select more than 1 response. (1) What is your gender? Male Female (2) What age range do you fit in? Age range is measured in years. 0-16 17-21 22-30 31-40 41-50 51-59 60-64 65+ (3) What is your ethnicity? Please choose the ethnic minority group you feel you best fit in and the ethnic minority groups are measured in the Self Defined Ethnicity (SDE) codes. A1 Indian A2 Pakistani A3 Bangladeshi A9 Any other Asian background B1 Caribbean B2 African B9 Any other Black background O1 Chinese O9 Any other ethnic group M1 White and Black Caribbean M2 White and Black African M3 White and Asian M9 Any other mixed background W1 British W2 Irish W9 Any other white background (4) Do you like Easter Eggs? Yes No (5) Do you shop for Easter Eggs? Yes No (6) What is your current occupation? (7) What is your current annual salary? Please state your current annual salary by using the British currency of pounds (i ). (8) How much are you most like to spend on your Easter Eggs? Please use the British currency of pounds (i ) for the spending of Easter eggs. i 0. 01 – i 2. 99 i 3. 00 – i 4. 99 i 5. 00 – i 6. 99 i 7. 00 + (9) Where are you most likely to shop for your Easter Eggs? If necessary, please select more than one option. Tesco Asda Sainsbury’s Morrison’s Netto Iceland Lidl Aldi Somerfield M&S John Lewis Waitrose Thornton’s WH Smith Other (Please specify below) (10) What Easter egg Company are you most likely to buy? If necessary, please select more than one option. Cadbury’s Nestle Kraft Masterfoods Lindt Other (Please Specify Below) (11) For your Easter egg, which chocolate do you most prefer? If necessary, please select more than one option. White Chocolate Dark Chocolate Milk Chocolate Other (Please Specify Below) (12) What do you like with your egg in the Easter egg box? If necessary, please select more than one option. Novelties Chocolate Bars Toys Sweets Other (Please Specify Below) (13) For your Easter Egg Box, which theme do you prefer? If necessary, please select more than one option. TV & Film Comedy Cartoon Anime Sports Gaming Action Adventure Music Modern Classical Retro Jesus & Old Other (Please Specify Below) What do you look for when buying an Easter Egg Box? If necessary, please select more than one option. Blue Pink Red Metallic Primary Colours Other (Please Specify Below) Small Medium Large What shape do you prefer for your Easter egg box? If necessary, please select more than one option. Cube Cuboid Spherical Pyramid Hemi-Spherical Cylinder Cone Other (Please Specify Below)